In many respects, the internet is like a giant shopping mall. Online shoppers now expect a similar customer experience to a bricks-and-mortar shop. When they visit an online eCommerce store or your business website, they wish to have their questions answered, and they want help to be at hand immediately.
Fully managed live chat can provide immediate answers, build rapport with customers and increase sales – much like a sales assistant would in a retail store.
Unlike most retail stores, your website is open 24/7. Your website itself can be your best salesperson and sales assistant, but only if you invest in user experience and conversion rate optimization.